PETER HENSHAW
Introduction
The 1900s
The 1920s
The 1930s
The 1940s
The 1950s
The 1960s
The 1970s
The 1980s
The 1990s
Indez
As the Harley-Davidson Motor Company approaches uts 100th birthday, its future seems secure. It has the highest of profiles, queues of potential buyers, large profits and plans for expnsion. The Harley-Davidson is not just a motorcycle: it is more a mobile icon, sought for the way it looks and sound and feels and for what it represents, rather than as a means of simply getting from A to B. Advertising agencies love, it glorifying it as the ultimate expression of freedom out on a open road which stretches straight to the horizon under big, blue skies. In the eyes of many, even those who have never ridden any kind of motorcycle - let alone a Harley- it remains the ultimate. In terms os image, Harley-Davidson is the best in the business, highly successful and the Real Thing.